Tag Heuer

TAG Heuer Launch Monaco Gulf 50th Anniversary Edition with Patrick Dempsey

On the 12th of June, 2018 Tag Heuer brand celebrated 50th anniversary of the first victory of a Gulf car in the 24 Hours of Le Mans.

To celebrate Gulf’s proud historic moment, TAG Heuer and its brand ambassador, Patrick Dempsey, launched a 50-piece special limited edition of the TAG Heuer Monaco Gulf 2018 50th anniversary edition. The launch was witnessed by notable guests such as Jack Heuer and H.S.H Princess Stéphanie of Monaco.

The watch, with its famous 39 mm square casing and blue dial, features the Gulf trademark colours of light blue and orange. The back of the watch bears the Gulf’s anniversary emblem and its serial number XX/50.

TAG Heuer also launched a second special edition watch in the presence of the press and distinguished guests at the Gulf Oil International Press Luncheon in Le Mans. The TAG Heuer Formula 1 Gulf Special Edition is the ultimate automotive model, synonymous with performance and speed. Entirely in steel and measuring 43 mm in diameter, this quartz chronograph features a notched steel bezel and an aluminum ring with a tachymeter scale

On the dial, one blue stripe and one orange stripe recall the model’s origins. The case-back is engraved with the Gulf Oil logo. The movement is accurate to a tenth of a second – an indispensable feature in a motor racing watch – displayed on the small counter at 6 o’clock, with the minute counter at 9 o’clock and the current seconds counter at 3 o’clock. This model features a finely-crafted blue leather strap with orange stitching for a sporty yet stylish look.

Gulf Oil and TAG Heuer’s relationship as sponsors of automotive racing including Formula 1 and Le Mans go way back. Both companies sponsored the John Wyer Automotive team, which saw the creation of the now-iconic Gulf livery and the connection between the two brands.

The Gulf Oil livery on the Wyer Ford GT40s and Porsche 917s inspired the next half-century of auto racing and became synonymous with motorsport at its finest, while Heuer was part and parcel of the look. The unbeatable combination of powder blue and bright orange stands out as one of the most well-known racing liveries in history.